Thank you emails–I’ve doubtless received a couple of hundred of these over time. Many of them are pretty typical stuff. They thank me for my business and confirm what I ordered. Some give me info about the predicted ship date. See, it appears to me one of the most neglected systems for getting what you need is to ask for it. I mean, what is the worst that will happen? You ask, the person you ask announces no. Oh, the nightmare — you are no worse off than you were before. And, ya know, there’s always a chance they’d say yes. I admit this is something I had to learn the difficult way, as have plenty of other folks I know.
So it’s a controversy we are working on with my child. He’ll hint all around what he wants, but occasionally getting the kid to just come out and say what he is after is like pulling teeth. The thing we are trying to educate our child — outside the basic system of simply standing up and asking straight out instead of rambling around dropping imprecise hints — is to ask with respect. When you are mannered, I suspect you up your probabilities of getting the answer you need. Some will read in detail and even print it out. Put simply, you already have their positive attention.
Use your thanks to proffer additional products that could be relevant to the customer. You can just include information about a single product — maybe a new release or a special purchase — you wish to share with all of your patrons. Or you can include a voucher code for the purchaser to use for a reduction on a future order on the product ( s ) of her choice. Perhaps you could provide an incentive ( a free trial product, a members-only premium or a discount or chit ) for existing clients who sign up.
