Every website has an entry and exit page. These are the pages that are seen first and last when a surfer browses through your site. Search engines that create linkages to your site allow the entrance of web users. Linkages may vary depending on which category in your site it belongs to. Therefore, entry passages may not necessarily begin through the home/main page. Nevertheless, it is important to your search engine optimization to carefully construct an effective entry page or pages since this is the first thing users will see from your site. It ultimately determines the impact and image of your site, which begins at face value.
Richard Vanderhurst points out that it is important to have proper positioning of entry points. Analyze carefully which pages would be best to locate these entries. This can initially contribute to a higher site ranking. Have the entry pages monitored by a web analytic program to make sure that they are properly working. On the other hand, exit pages are the pages in which the surfer is led through an exiting link or when they are done browsing through your page. They serve two main purposes:
1. To drive users through a path that leads to a desired exit page.
2. To leave a bread-crumb trail that serves as an indicator for the user on where they specifically are in your site. It serves as a guide to the user’s navigation as well as to help crawlers easily follow your links.
One of the most essential elements of SEO is the page title. Crawlers examine the title page before anything else and it is included in the criteria for ranking. Richard Vanderhurst enumerates several considerations when creating your title page:
• Use Descriptive Keywords. Using descriptions in your title page will initially guide users as it gives out the specific information regarding the content of your page.
• Minimize Page Title Characters. Limit the characters of your page title to only 50 (including spaces). This creates more precision, which can help put you at the top of the search results
Apart from the page title, content is definitely another element to look out for. Some of the factors to consider are the following:
• Right Choice of Keywords. Choosing appropriate keywords contribute to good content. Do not exceed more than three keywords as this may cause its defectiveness and may result to delisting from crawlers since they see this as “keyword stuffing”.
• Avoid Multiple Usage of a Keyword. Search engines calculate the keyword density or the number of times a keyword is used. If it goes beyond or below 5-7 percent, your ranking will be at stake and can lead to exclusion from search results.
• Freshness. Keep your contents regularly updated and report broken links to the webmaster.
• Interactive Forums. This will help establish a connection with users and boost your ranking.
