
Seeing your web site at the top of a search result is a nice feeling. All the SEO efforts you have done have finally materialized. Does this mean it is time for you to relax? Absolutely not, but a little celebration would be nice. But be sure not to turn your head too far for too long.
Richard Vanderhurst teaches students that search engine algorithms change every so often. One day you are on top, the next day you are three pages behind or right at the bottom of the first page. As an SEO expert, you know being at the bottom is not as bad as being pages behind. However, you also know that it is a part of the page that searchers simply do not scroll down to.

You must be at the top of your game all the time. Continuous SEO effort is a must. In addition to your already brilliant SEO strategy, position monitoring and web-site analytics can help your web site stay on the top rank.
Position monitoring is an application that allows you to monitor your web site position or search ranking from the different search engines. This tool, however, must only be used in moderation as automated ranks checkers are a violation of Google’s terms of service. Sanctions such as disabling connectivity and searches on Google.com are given to those who are caught with this violation.

Richard Vanderhurst shows us that web analytics monitoring is just as important as position monitoring. This tool provides you with important information regarding the visitors that come to your web site. Through web analytics, you are able to learn where your visitors are coming from, the length of time they spend on your web site and the pages that they browse from your site. Web analytics can also tell you how many people bounce from your web site.
Quick information: Bounce – a term that refers to an occurrence where visitors come to a web site and leave immediately. If you find a lot of bouncers from your site, it should give you a hint that you need to double check your optimization strategy. Visitors bounce because they do not find what they are hoping to find from your web site.
You should also constantly monitor keywords and links. Keywords change all the time. What could be a popular jargon for the kind of business that you run today may be different tomorrow? Monitoring links, on the other hand, should not only focus on the links on your web site that lead your visitors to where you want them. Although, of course, you have to make sure that you are leading your visitors to the right pages. You should also monitor the links where your visitors are coming from. There are incoming links that could damage your web site. These are the links that are established by unethical unrelated web site or group of web sites.

Keeping your web site busy produces good results. Add contents and links in proper time intervals so as not to make the web crawlers suspicious. Be sure that all the contents and links you add are highly relevant to your web site. Just the same, adding new pages to your web site can really help and this is a sign that your web site is active. While doing so, you should also add internal page links. This allows a visitor to stay and navigate around your web site longer. Last, but not the least, rename the pages and images in your web site to reflect the keywords that you have chosen.
Stay competitive. The rules change, the competition changes. Get ahead of them and keep you’ll reign at the top.
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